26th May 2003
The Un-Car Commercial
Advertising Age has awarded its best ad of 2003 (seems a bit early for that) to an ad for Saturn cars titled “Sheet Metal” which depicts people shuffling around on the streets on foot as if they were in cars. (You can see a streaming version of the ad at the link above.)
The ad is indeed strikingly different for a car ad (given it’s anti-car nature), with beautiful photography and elegant piano music. As someone how hasn’t owned a car in nearly 20 years, I remember when I first saw this ad, I had a reaction that I still have seeing it again, and one which I suppose GM didn’t intend: what a beautiful world it would be if people drove less and walked more. In fact, I’d love to reshoot this commercial with people all on bicycles and just say “Wouldn’t this be nice?”
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ya i guess it would be a better world without cars. oh yeh accept for the fact no one would get any where on time.