02nd Jul 2002
Just What The World Needs: A New Paint Job
Everytime I see this logo for Sherwin-Williams, I have to crack up. Can you imagine being in on the “brand identity” meetings that came up with this logo and slogan? I mean, they can’t exactly be sweethearts of the environmental movement to begin with — they are, after all, a paint company. But could they have been any more horrifying to ecology lovers than with this? “Our mission is to ‘cover the earth’ with a thick, hard coating of petrochemicals.”
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sorry for comment to old blog, but keep in mind that logo is very old quite possibly over 120 years old, there weren’t a lot of environmentalists telling everyone how to think back then.